The Work
Every engagement is different. The industry changes, the team changes, the challenge changes. What stays the same is the approach: understand the business, identify what's broken, build what's missing, and make it work.
ShoreVest Partners
Fractional CMO
A private equity firm focused on China needed a full marketing and brand overhaul to match the sophistication of the business. I led a comprehensive rebrand including new logo design and full website redesign. I built CRM governance and business development outreach infrastructure. Implemented an SEO strategy from the ground up.
SEO score:
19 → 100
Lizzy Care
Fractional Business Development Consultant
An early stage care company needed a business development infrastructure built from the ground up. I built CRM architecture, pipeline workflows, and partnership frameworks from scratch. I partnered directly with the CEO on strategy and execution, ensuring alignment across the organization.
41% of total
revenue closed
in six months
Visit Health
Co-Founder and Chief Development Officer
A healthcare startup needed to scale rapidly during COVID, launching programs nationwide while regulations shifted weekly. I built cross-functional teams spanning clinical, logistics, marketing, and field operations across 22 states. I secured enterprise partnerships with Fortune 500 companies including Disney and Amazon.
$40M valuation
as employee
number four
Blue Moon Construction
Fractional Business Development Consultant
A construction company needed to grow its tenant base, increase local visibility, and streamline internal operations. I led business development outreach bringing in new tenants. I Increased on-site visibility through a digital billboard and streamlined billing and payment processing through QuickBooks.
Increased
occupancy and
operational efficiency
J. Rusten Studio
Fractional Business Development and Communications Consultant
A design studio needed support across business development, client operations, and public profile building. I managed business development pipeline and payment processing. I organized tradeshow participation and public speaking opportunities and Identified and pursued press placements to build brand visibility.
Elevated brand
visibility and
industry profile
San Joaquin Regional Transit
Marketing and Public Affairs Supervisor
A regional transit authority needed stronger public engagement, clearer executive communications, and a more coordinated approach to stakeholder strategy. I directed award-winning public initiatives and built crisis response and executive communication systems across agency leadership and external partners.
35% increase
in public
engagement
Disposable Film Festival
Director
An independent film festival needed to grow its revenue, expand its reach, and build brand partnerships that would sustain it long term. I led international expansion across the US, Canada, and Europe. I built national brand partnerships and managed a team from interns to full-time staff.
4x revenue
growth
in year one
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