Marketing leadership,
without the overhead.
Currently booking clients for June 2026.
Your brand doesn’t reflect the quality of work
SOUND FAMILIAR?
You’ve tried marketing but nothing sticks
Your pipeline is full of leads that go nowhere
You need help but can’t justify a full-time hire
I help founders and growing companies build the marketing infrastructure they need to compete: the brand, the pipeline, the presence, and the messaging.
That’s exactly where I come in.
-
Your brand is more than a logo. I assess how your business presents itself across every touchpoint -- visual identity, messaging, tone, and positioning -- and build the consistency that makes people trust you and remember you.
-
Most businesses are losing revenue through a leaky pipeline they can't see. I build and clean up CRM systems, establish pipeline governance, and create the workflows that turn contacts into clients.
-
Visibility is earned, not assumed. I audit your current search presence, fix the foundation, and build a strategy that gets your business in front of the right people.
-
How you communicate -- to clients, partners, press, and the public -- shapes how your business is perceived. I develop messaging frameworks, manage media relationships, and make sure your voice is clear, consistent, and compelling.
What I Do
Clients - The Work
Blue Moon Construction |
ShoreVest Partners |
J. Rusten Studio |
Lizzy Care |
Visit Health |
Disposable Film Festival |
San Joaquin Regional Transit |
Blue Moon Construction | ShoreVest Partners | J. Rusten Studio | Lizzy Care | Visit Health | Disposable Film Festival | San Joaquin Regional Transit |
Experience
Most marketers go deep in one industry. I’ve built brands, overhauled pipelines, led public affairs campaigns, directed communications for major cultural institutions, and driven revenue growth across hospitality, transit, film, healthcare, commercial real estate, and private equity.
That range isn't accidental. It means I’ve seen the same underlying problems show up in every kind of business, and I know how to fix them. Whatever your industry, the fundamentals are the same. I just know them better than most.
About
I'm Emily Oestreicher, a fractional CMO and marketing strategist based in California and New York.
I've spent 15 years leading marketing and communications across industries. I hold an MBA in Marketing and Strategic Analysis from UC Davis and have spent my career doing the work, not just advising on it. I've built teams, launched brands, and turned messy marketing operations into something that actually works.
I started Alder Strategy because I kept seeing the same problem: smart, growing companies with real potential, stuck because they didn't have the right marketing leadership in place. That's exactly the gap I fill.
Alder trees are known for something unusual: they enrich the soil around them, making everything nearby grow stronger. That's the philosophy behind this practice. I don't just come in and execute. I build the conditions for lasting growth.